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CASE STUDY 02 / AI RESEARCH PLATFORM

Problem
Miner

An AI research system that turns real user complaints into ranked, inspectable startup opportunities.

role
Product + AI Engineering
stack
Reddit data · AI analysis · Demand ranking
status
LIVE
outcome
Evidence-led problem discovery
Problem Miner demand discovery interface
SURFACE / OPPORTUNITY EXPLORER

01 / THE STAKE

A promising product idea starts with a painful problem—but anecdotes alone do not prove demand.

02 / RESEARCH PIPELINE

Raw conversations.
Ranked opportunities.

  1. 01COLLECT
  2. 02EXTRACT
  3. 03GROUP
  4. 04RANK
01 / 04

Relevant Reddit discussions are gathered as raw evidence of recurring user problems.

02 / 04

AI identifies the underlying problem, affected audience, and surrounding context.

03 / 04

Related signals are organized into themes so repeated demand becomes visible.

04 / 04

Opportunities are ordered using the available evidence while retaining their source context.

03 / KEY DECISIONS

AI finds patterns.
Evidence earns trust.

01

Keep evidence attached

Every synthesized problem stays connected to the discussions that support it.

TRADE-OFF
The product must retain and present more context around each insight.
REJECTED
Showing AI-generated opportunity summaries without their supporting signals.
02

Separate extraction from ranking

Understanding a problem and deciding its relative strength are distinct stages.

TRADE-OFF
The pipeline has more intermediate data and evaluation points.
REJECTED
Asking one model response to collect, interpret, and score everything at once.
03

Use signals, not certainty

Rankings help prioritize research rather than claiming an idea is automatically validated.

TRADE-OFF
The interface must explain why an opportunity ranks where it does.
REJECTED
Reducing product validation to one opaque AI score.

04 / THE EXPLORER

From a feed of noise
to research direction.

The interface keeps the ranking useful by showing the dimensions behind each opportunity.

Problem Miner ranked opportunity interface
DISCOVER / COMPARE / FOLLOW THE EVIDENCE
01
FREQUENCY

How often the problem appears

02
INTENSITY

How strongly users describe the pain

03
AUDIENCE

Who repeatedly experiences it

04
EVIDENCE

Which discussions support the insight

05 / RESULT

Problem discovery became a repeatable research workflow.

Problem Miner collects scattered conversations, identifies repeated pain, and organizes the evidence into opportunities that founders can investigate further.

WHAT I’D CHANGE

Make ranking quality continuously measurable.

I’d introduce a review loop for marking useful, duplicated, or weak opportunities, then use that feedback to evaluate extraction and ranking changes over time.

NEXT PROJECTShopify Stock
Synchronization

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